Though Rudolf Dassler once joked that a long tail cost him more advertising money, its length remained pretty much like Lutz Backes had originally drawn it. Rudolf’s son Gerd Dassler was friends with the caricaturist Lutz Backes, who was assigned.
But it was not until 1967 that the first version of today’s PUMA logo was created like we know it today. Soon after, the PUMA cat started to appear on many PUMA products, but slightly changed over the years: The eye and nuzzle are gone and the ears are more pronounced today. While the first PUMA logo of 1948 did not quite reflect this agility, a more fashionable combined word and picture logo was introduced in 1957. Go to for further details or follow us on www.fac.
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“Lutz would have become a multi-millionaire, if he had agreed to receive commissions instead of this one-off payment.” Top Cat - The Movie will be released on DVD in Australia on August 22nd 2012. In addition, he got a pair of shoes and a sports bag.
Backes was offered a cent of every PUMA item sold with his logo, but decided to charge the company 600 marks for this job. “Rudolf’s son Gerd Dassler was friends with the caricaturist Lutz Backes, who was assigned to design a new PUMA cat logo”, Helmut remembers. Recessed bottoms and molded-in feet keep the IRIS cat litter box in place and the molded-in rims around the pan. The high-polished interior surfaces and included cat litter scoop make the litter box easy to clean. While the first PUMA logo of 1948 did not quite reflect this agility, a more fashionable combined word and picture logo was introduced in 1957. Open top cat litter container provides quick and easy access, while the deep litter pan design gives your cat a semi-private space. Helmut Fischer remembers why: “Rudolf’s vision was that all of his products would embody the characteristics of a Puma cat: speed, strength, suppleness, endurance and agility – the same attributes that a successful athlete needs as well.”
Fortunately, he quickly dismissed the idea and picked the name “PUMA”. When Rudolf Dassler founded his own shoe manufacturing company in 1948, he first named it “RUDA” – a combination of the first two letters of his first and last name. Have you ever wondered how PUMA’s jumping cat logo was born and advanced to one of the most famous trademarks in the world today?